The Goal: Increase applications and revenue for business loans.
The Challenge: Low number of leads and the past branding campaigns was outdated and overused.
The Solution: To give the business loan group, an upscale and modern feel. Focusing on encouraging business owners to set up an appointment.
Our campaign increase revenue and became BOK Financial’s 2nd highest business production volume month on record. We broke our goal with an overall total of $25M loans.
Designed coordinating pieces: ATM screens, social media, drip campaign and mailer graphics.
