The Goal: To create event logo for Motto Mortgage's yearly event MILE.
The Challenge: The event was a last minute quick turn and it needed to be approved so other design pieces could be created in time.
The Solution: To keep the MILE logo in alignment with the simplicity of the Motto Mortgage logo. I used the triangle elements to form the M and continued the same directness with the other letters.
The event was a success with all the collateral created in time. The client has been thrilled with the logo and has used it for the past 4 events.
Event Design by Art Director Josh Holloway
