The Goal: Bring awareness to a rising issue in the financial business. Fraud attempts in 2026 were projected to surge dramatically, led by a nearly 495% increase in deepfake identity fraud.
The Challenge: Educate the daily consumer and business on fraud in a straightforward and compelling way.
The Solution: Give the Treasury fraud department their own look and feel that is set apart from our daily brand. Elevated their brand with our deep burgundy while also balancing the heaviness with white space and intriguing photography.
Collaborated with Marketing Manger Darren Herflicker.
