The Goal: Bring awareness to a rising issue in the financial business. Fraud attempts in 2026 were projected to surge dramatically, led by a nearly 495% increase in deepfake identity fraud.
The Challenge: Educate the daily consumer and business on fraud in a straightforward and compelling way.
The Solution: Give the Treasury fraud department their own look and feel that is set apart from our daily brand. Elevated their brand with our deep burgundy while also balancing the heaviness with white space and intriguing photography.
The Deliverables: Workbooks, guides, presentation decks, social media animations and inbranch digital signage.
Collaborated with Marketing Manger Darren Herflicker.
Design: Elevated, high-end feel using our richer palette—deep burgundy and modern line patterns.
Photo: Showcasing an image that represents to our strong client/banker relationship
Message: The words go over photo that give it a layered look giving this depth and visual interest.
