The Goal: Align the branding for RE/MAX while creating a cohesive visual connection with the newly launched Motto Mortgage brand.
The Challenge: 2017 marked the inaugural year of Motto Mortgage, and the objective was to introduce the new brand while maintaining RE/MAX as the primary brand presence.
The Solution: Leveraged the RE/MAX color palette and brand guidelines, incorporating photography that highlighted the three sub-brands—Luxury, Commercial, and Residential real estate—to ensure visual consistency and brand clarity.
Designed the front cover and overall look and feel; back cover and interior pages designed by designer Jackie Malinowski.
