The Goal: To elevate our brand for a targeted luxury market.
The Challenge: Our past luxury branding was elegant was not aligned with RE/MAX branding.
The Solution: We selected a rich navy from our brand standards and focused on high end photography and modern patterns. I collaborated with our copywriter Sara Westmoreland for the copy that focused on our clients lifestyle and dreams.
The Luxury division found the success in the elevate look while still staying on brand.
