The Goal: To elevate our brand for a targeted luxury market.
The Challenge: Our past luxury branding was elegant but not aligned with RE/MAX branding.
The Solution: We selected a rich navy from our brand standards and focused on high end photography and modern patterns. I collaborated with our copywriter Sara Westmoreland for the copy that focused on our clients lifestyle and dreams. We created five distinct design concepts featuring upscaled photography and storytelling.
The Luxury division successfully launched the design and saw strong adoption among Luxury Realtors.
